西藏嘎喀噶咹国际旅行社

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1-Day Intangible Cultural Heritage Experience

introduction

Shu Brocade, the foremost of China’s Four Great Brocades, has been renowned for over two thousand years as ‘an inch of brocade is worth an inch of gold’. This one-day experience itinerary will take you on a journey through the past and present of Shu Brocade—witnessing the millennia-old art of weaving as warp and weft intertwine amidst the hum of Qing Dynasty looms; and, under the hands-on guidance of an Intangible Cultural Heritage inheritor, weaving a small piece of Shu Brocade yourself; visit a cultural and creative hub housed in a converted old factory, and within the art spaces built of stacked red bricks, discover why Chengdu is known as the ‘City of Brocade’. Spend a day immersed in the focus of your fingertips and the joy of creation, taking home your own memories of the ‘City of Brocade’.

Meeting Point: Pick-up from your hotel in downtown Chengdu.

ITINERARY

Day 01

D1
Full Day
Morning
Shu Brocade Embroidery Museum
Visitor Experience:
Watch a live weaving demonstration on a Qing Dynasty loom and observe master craftsmen demonstrating traditional techniques.

Learn about the 2,000-year history of Shu Brocade, renowned as the foremost of China’s Four Great Brocades.

Admire the authenticated reproduction of the ‘Five Stars Emerge in the East, Bringing Prosperity to China’ armguard (the most resplendent Eastern treasure on the Silk Road).

Hands-on Experience:
Under the guidance of an intangible cultural heritage inheritor, try your hand at the basic techniques of Shu Brocade weaving.

Complete a mini Shu Brocade coaster or bookmark; you may take your finished piece home.

Lunch | Local Restaurant
Enjoy authentic Sichuan cuisine near the museum (we recommend the original Chen Mapo Tofu restaurant).

Afternoon | Shu Brocade Cultural and Creative Park (Shuangliu)
Highlights of the park:
Converted from an old agricultural machinery factory that had stood abandoned for thirty years, with ‘weaving’ as its core concept.

Nine buildings feature red brickwork inspired by Shu Brocade patterns, with brocade-coloured lines outlining the collision of tradition and modernity.

The exhibition hall displays giant silkworm cocoons, looms, brocades and sumptuous garments.

In-depth Experience:
Visit the cluster of intangible cultural heritage workshops and witness the complete industrial chain from raw material processing to the display and sale of finished products.

Through the three exhibition sections—‘One Region, One Language, One Day’s Work’—gain a vivid understanding of the complete journey of Shu Brocade, from raw materials to finished products, and from craftsmanship to daily life.

Discover why Chengdu is known as the ‘City of Brocade’—since the Han Dynasty, Shu Brocade has been the most dazzling Eastern treasure on the Silk Road.

Nearby Attractions (Optional):
Sample local snacks at Banqiao Food Street

Visit the Butterfly Museum

Evening | Return to City & Dinner
Transfer back to your city centre hotel; you may explore nearby attractions or enjoy a hotpot meal at your leisure.